Hi, I'm Sanaa—a creative leader, designer, and visual storyteller based in Washington, D.C., who originally intended to design buildings,
but one fateful typography class derailed that architectural plan for good. Born in Morocco, educated in New York and D.C.,
my journey into graphic design has been delightfully unpredictable, driven by curiosity, creativity,
and an endless passion for storytelling.
For over two decades at National Geographic Books, I've had the joy and privilege of collaborating with acclaimed authors, pioneering explorers, celebrated photographers,
and groundbreaking scientists to translate their life's work and dreams into beautifully designed, impactful books.
My projects have delved into subjects as diverse and fascinating as wildlife conservation, groundbreaking scientific discoveries, cultural heritage, culinary traditions from around the globe, and captivating human stories of exploration and adventure. Each project represents meticulous visual craftsmanship and the realization of deeply personal dreams and ambitions—
an experience both humbling and rewarding.
My role at NatGeo has kept my curiosity constantly buzzing—whether I'm orchestrating dynamic photoshoots, obsessively refining book layouts (one pixel at a time),
or exploring innovative ways to bring printed stories to vibrant digital life. I thrive on building genuine, joyful collaborations, nurturing teams with kindness, openness,
and the occasional well-timed joke—because great design always pairs well with laughter.
When I'm not buried in layouts and typography, you can find me at the heart of my favorite creative space: gathered around a table, sharing stories
and Moroccan tea with family and friends. These simple moments are the true fuel for my creativity and the grounding anchor of my life.
I genuinely love connecting with people and discovering fresh, meaningful creative opportunities.
So let's create something wonderful together—and maybe even share a laugh or two along the way.
Kind Words
Elisa Gibson—Creative Director, National Geographic Books
“Sanaa’s ability to think outside the box and tackle challenges with fresh, innovative ideas is genuinely inspiring.
Her creative vision and collaborative spirit elevated every project, and her positive energy strengthened the entire team.
She’s an absolute joy to work with!”
Kat Irannejad—Director, Totally Reps Artist Agency
“Sanaa is brilliant to collaborate with—creatively, practically, and holistically. You instantly feel you’re in great hands.
Her joyful, organized approach consistently produces gorgeous books and makes every interaction delightful.”
Adrian Coakley—Director of Photography, National Geographic Books
“Sanaa consistently brings a refined aesthetic and thoughtful storytelling approach to every project.
Her exceptional talent in pacing, image pairing, and narrative structure makes her an invaluable collaborator.”
Kristina Snyder—Founder & Exec. Creative Agent, Snyder
“Sanaa masterfully matches the perfect artist to the right project, consistently elevating visibility and success for those involved.
Beyond her undeniable skill, she’s kind, professional, and genuinely wonderful to work with.”
Anand Varma—Photographer & Author, Founder of WonderLab
“Working closely with Sanaa taught me so much about the intricacies of book design and creative collaboration.
Her dedication, passion, attention to detail, and impeccable taste are unmatched—I hope never to work on a project without her.”
Jeff Kerby—Researcher & Author, Scott Polar Research Institute, University of Cambridge
“Sanaa’s powerful artistic eye and deep expertise guided my first book project far beyond my expectations.
Her thoughtful approach enriched every phase of the process, leaving me eager to collaborate again in the future.”
Allyson Johnson—Executive Editor, National Geographic Books
“Sanaa is an exceptionally creative designer whose fresh ideas consistently elevate our projects.
She expertly manages multiple books simultaneously, provides outstanding art direction, and ensures perfect alignment between editorial content
and design aesthetics. She is a joy to collaborate with, and her innovative designs never fail to excite and inspire.”
Susan Hitchcock—Senior Editorial Collaborator, National Geographic Books
“Sanaa is a brilliant designer who combines creativity, deep research, and meticulous attention to detail.
Over nearly two decades of collaboration, I’ve witnessed her immense talent, discerning eye, sophisticated style, and keen understanding of production demands.”
Tyler Daswick—Associate Editor, National Geographic Adult Books
“Sanaa is one of the boldest, most elegant designers I’ve ever worked alongside. Her creativity leaps off the page, producing vivid,
imaginative books that honor and elevate National Geographic’s brand identity. Her energy and work ethic are truly contagious.”
Lisa A. Walker—Production Manager, National Geographic Books
“I’ve worked alongside Sanaa for over a decade, and she is genuinely one of the kindest, most talented people I've ever met.
Her heartfelt dedication and exceptional creativity have produced some of the most beautiful books in National Geographic’s history.
With every project, her vision and expertise elevated the end result dramatically.”
Christel Cherqaoui—Sr. Manager, Marketing Creative & Design, National Geographic Books
“Sanaa pushes creative boundaries with remarkable aesthetic sensitivity.
Her unique vision and dedication produce exceptional books—each a work of art you'd proudly display.”
Debbie Gibbons—Senior Manager, Cartography, National Geographic Books
“Sanaa’s vision has been pivotal in creating our award-winning atlases. Her incredible talent, refined taste,
and collaborative spirit consistently raise the bar and inspire creativity in everyone around her.”